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This may not need its own page. There are several
helpful terms of the trade we can provide here. It may end up in
the forums
area or somewhere here in the resource section. Another thing we
still have to do.
Opt-In Email - Email received
based on a user's choice to opt-in, or rather their choice to be
on a digital mailing list that (theoretically) is only used to send
messages which will be of interest to them. Most opt-in email is
advertising. Opt-in email continues to build market share in the
online advertising world. More often than not, opt-in is the default
and user action, such as a check box, is required to opt-out.
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